Introducing new parents' bags designed to bring lightness to your daily journey of parenthood.
1. DOLLY TOTE BAG
Waterproof Parents' Tote Bag with Top Zipper
From daily drop-offs to holiday travels, this new parents' tote combines sophisticated design with ultimate ease of use.
① Versatile Storage Designed for Every Need
Featuring two large compartments with various features tailored for specific purposes.
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Main Compartment (Zipper Closure): A high-capacity space to easily pack change of clothes, towels, and baby carriers. The double drink holders on both sides fulfill parents' wishes to carry two bottles at once—such as "water and hot water for formula."
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Rear Compartment (Magnetic Closure): Designed for "no-look" access to items you use frequently. It also includes zipper pockets and a triple-pocket section to organize small items that often get lost in bags.
② Adjustable Integrated Shoulder Strap
Equipped with an adjustable shoulder strap, making it easy to share with a partner of a different build. One side can be detached and tucked compactly into a side pocket. Being integrated, you never have to worry about losing the strap.
③ Suitcase Belt for Travel Convenience
A belt on the back allows you to secure the bag to a suitcase handle. The zippered main compartment ensures peace of mind while on the move. Perfect as a sub-bag for travel.
④ Gender-Free Functional Beauty
Available in BLACK and ECRU. Both colors are gender-neutral and crafted from waterproof polyester resistant to rain and dirt. The V-cut pockets balance accessibility with a sleek, functional aesthetic.
・DOLY TOTE BAG
¥27,500 JPY ($172.98 USD)
See more about DOLY TOTE BAG
2. ZIP LINE PHONE BAG
Smartphone Mini Bag
A mini bag featuring an "evolved strap" that allows for quick, light-footed smartphone use. Perfect for both parenting scenes and daily life.
① Sliding Smartphone Strap
An innovative strap that slides freely along the shoulder cord like a zip line. Unlike traditional shoulder straps, it won't rub against your shoulder every time you move your phone. It provides security; even if you accidentally let go, the phone won't fall—ideal for moments when you need to grab your child's hand instantly.
② All-in-One for Phone & Valuables
The front pocket allows for quick storage of your phone while it remains connected to the strap. The main body includes space for valuables and a patch pocket for small items like lip balm.
③ Functional Design for Easy Access
The front pocket is designed to accommodate various smartphone sizes. The combination of bottom pleats and a V-cut design ensures smooth insertion and removal.
④ Minimalist Gender-Free Look
Available in BLACK and WHITE. A minimal, rounded silhouette accented with silver hardware for a sophisticated appearance.
・ZIP LINE PHONE BAG
¥9,900 JPY ($62.27 USD)
See more about DOLY TOTEBAG
3. JOEY BACK PACK ECRU
Parents' Backpack with Detachable Mini Bag
The popular "JOEY BACK PACK" now introduces a new color: ECRU.
① Expansion to Two Colors
The new "ECRU" joins the existing "BLACK." This light, breezy color blends seamlessly into any style and is perfect for the current season.
② Expandable Capacity (20% UP!) via Bottom Zipper
Simply open the bottom zipper to increase capacity by 20%. This feature is a lifesaver for travel or when you need to keep your hands free while carrying extra gear.
③ Detachable Mini Bag 
A B5-sized mini bag is built into the front pocket. It can be removed to carry essentials separately when needed.
④ Interior Drink Holders 
Bottle holders are placed on both sides inside the bag. By pulling the tab, you can secure bottles internally, allowing for smooth access without bulging the bag's silhouette.
・JOEY BACKPACK
¥36,300 JPY ($234.86 USD)
See more about JOEY BACKPACK
Lighten your journey of parenthood with MATO’s parents' bags.
Stay tuned for more new arrivals coming next month!